By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra refined consumers/competitors, and a complete new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he offers much more sure-fire advertising ideas and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet promises suggestions and tips on a number scorching topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No subject what your funds is, you'll salary state-of-the-art advertising and marketing and promotional campaigns that get the be aware out approximately what you are promoting, cement the loyalty of your latest customers--and win extra new shoppers than you could handle.
Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Read your contract carefully, and make sure the ad is the best it can be. Study the Yellow Pages and see which ads you think are the most effective. 47. On Deck Marketing companies compile coupons from groups of area businesses into deck cards and mail the entire packet to target areas or groups. These can be effective and relatively inexpensive, but make sure that your card is well designed and makes a specific offer, such as a trial buy-one-getone-free offer. And always make the offer good for a limited time.
If you’re having trouble doing that, ask someone else to do it for you. Are there cigarette butts ground out in front of the door? Is there gum stuck on the sidewalk? Is there trash in the gutter? Is the glass greasy with fingerprints? Is the awning torn, faded, or dusty? Are your signs clean and freshly painted, or have letters disappeared in the latest windstorm? Are the restrooms always spotless and well stocked? Pay careful attention to maintenance, and customers will come back and will recommend your business to new prospects.
A great promotional tactic is only as good as its execution. 38. What’s the Book on You? General brochures, catalogs, and price lists are where you get to tell your whole story, talk about your products and services, and project your business’s personality in an uncluttered environment. It’s where potential customers can take their time to get to know you. And brochures often get passed on to other potential customers. People can get these printed materials directly from you at your place of business or by mail, or they can pick them up at other locations such as clubs, churches, or chambers of commerce, and from promotional partners.