By Susan Sweeney CA CSP HoF
Expanding site site visitors takes artistic making plans and standard upkeep. This booklet outlines instruments equivalent to templates, checklists, and kinds in addition to strategies like utilizing electronic mail, hyperlinks, and web advertising that might bring up the variety of repeat viewers and first-time hits.
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Extra resources for 101 Ways to Promote Your Web Site
There are meta-indexes to sites with coupons or discounts from which you can be linked for greater exposure. 3. com offers coupons from businesses to people all over the United States. 4. The Coupon Network offers coupons and deals for specific geographic regions. ” Specials and Promotions Everyone likes to get a deal. You might consider having a special promotions section on your Web site. You’ll want to change your promotion fairly frequently and let your site visitors know: “We change our specials every week.
When you look at—really look at—potential customers versus existing customers, you realize that what these two groups want and need from your Web site are probably different. Someone who is an existing customer knows your company. Your products, your business practices, and the like are not a priority for them on your site. A potential customer needs these things before giving you their first order. “Customer” is such a huge target market; it needs to be broken down into segments. Every business is different.
Try to give away something that only people interested in your industry would want. 2. Redken has a featured contest and a weekly giveaway. 36 101 Ways To Promote Your Web Site comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. For example, a neat screen saver can be made that displays your logo and URL. When this is made available as a download, there is no handling or shipping charges associated with it.